From Hours of Prep to Real-Time Insights: Why Broadcast Teams Use PressBox
One of the most exciting aspects of building PressBox has been discovering how we can solve new use cases alongside our excellent pilot partners. Expanding our definition of content, broadcast has proven to be an incredibly valuable use case, both in saving teams hours of work and in improving the on-air experience for broadcasters and fans alike.
Living Research
Broadcast and Production teams spend hundreds of hours preparing research ahead of games, much of which goes out the window the second the event starts! We saw a fantastic opportunity to utilize our editorial research capabilities not just to streamline static research documents, but to build living research that learns and adapts. Because our agents are constantly monitoring events live, we’re able to update research, stats, and milestones as the event develops, ensuring the broadcast team and the fans always have the latest context.
On-Demand Insights
No matter how extensive the research, sometimes things happen that you’re not prepared for. The same unscripted drama that makes us all fans is a nightmare for researchers and broadcasters, who are often left scrambling to find relevant context and answers to frame the moment. Our agents enable teams to query their data on the fly, providing statistics and insights, while also drawing research from an extensive database of historical and real-time content to add the extra color fans crave.
One-Click Broadcast Graphics
One of PressBox’s superpowers is multi-modality, enabling our customers to connect with fans on the platform and medium of their choice. That includes broadcast, where multi-viewer experiences and alternative commentary are revolutionizing the way fans follow the action. PressBox’s personalized insights enable broadcasters to enhance multi-stream content with tailored information, including statistics, fantasy, betting & more.
While we didn’t set out to tackle broadcasting, seeing PressBox free Production and Broadcast teams from arduous research while enhancing the content they deliver to fans has been amazing to watch unfold.
If these problems sound familiar or you have a new use case in mind you’d love to discuss, Book A Demo!